Episode 11

full
Published on:

9th Nov 2023

Local to Global: The Remote Revolution in Football Talent Identification

In todays episode we expand on step one of the recruitment process we will be using to identify potential targets for teams in the 2023/24 EFL Championship.

Every team has access to the same data, but it seems that some teams are gaining an edge on the competition. Look at two clubs who have successfully attacked and defeated the championship in Brighton and Brentford. They're not traditional powerhouses with unlimited resources, yet they're now knocking on the door of, or already attained European qualification.

These are two teams that had a plan, a long term plan to improve incrementally on and off the pitch in order to climb the football ladder.

David has a plan, a vision of how teams can structure their recruitment process in order to gain that edge before EVERY team starts to adopt this type of strategy. Brighton and Brentford are two clubs who have benefitted from 'first adopter advantage'. At first they were ridiculed and got eye rolls due to their statistical approach. However, the results in the transfer market, and results on the pitch speak for themselves.

The objective of Step 1, Talent Identification, is to act like a filter because there's data collected on 500,000 professional players (approximately 25,000 players for each playing position) worldwide, and there will be approximately 100 metrics measured........ leaving us with 50 million data points to view....... I can feel the glaze of overwhelm crashing over you!! So how can teams turn this sea of stats into usable insights that make a measurable difference on the pitch?

You can see why some clubs shy away from it. Even if a club has an analysis department the language they use is not always the same as those who are responsible for getting the team ready for match days. This disconnect, this misunderstanding, this mistrust perhaps can mean that the opportunity for insights are lost.

David feels the key is to make a process so simple that it's easy to use daily, easy to understand, and most important of all is able to be tailored to the needs of any club...... of course that means those in leadership roles need to be able to answer the question;

'What do we want?'

That's not always as easy as we might think. When options are limitless it can make decision making a more difficult process. In the Talent Identification step we're looking to attain some general metrics that will help us take us from 25,000 players per playing position down to a more manageable 250 that is also appropriate for that specific club.

To do this we might look at the financial budget of the club, whether the players are available for transfer, do they play a role that fits their style of play and formation, the age of the player, and perhaps how many minutes they've played that season.

These are of course just some examples of the measurable data points that could help us narrow down to a list of 250 potential players.......

I hope you enjoy the episode and don't forget that you can follow us on Youtube and X (Formerly Twitter) and join us in Attacking The Championship.

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About the Podcast

Football Insights Academy Podcast
Turning Data Into Game-Changing Insights.
Welcome to The Football Insights Academy Podcast, the ultimate destination for football enthusiasts, aspiring analysts, scouts, and recruitment professionals who want to understand the beautiful game beyond what’s visible on match day. This podcast is dedicated to demystifying the world of football analytics, scouting, and recruitment while empowering listeners to elevate their understanding of the game.
Each episode is packed with:
Deep Dives into Playing Styles: Learn how teams operate on and off the ball with practical insights into identifying tactical frameworks, key player roles, and system dynamics.
Data-Driven Decision Making: Discover how to turn raw stats into actionable insights, with a focus on metrics that matter, from the now mainstream expected goals (xG), through progressive passes, and defensive duels to cutting edge off-ball metrics.
Player Evaluation & Recruitment: From uncovering hidden gems to identifying ‘appropriate’ players for specific roles and styles, we break down the process of effective scouting in a way that’s accessible to beginners and professionals alike.
Real-World Tools and Frameworks: Gain hands-on knowledge of platforms like Wyscout and actionable workflows to identify and evaluate talent using data, including exportable metrics and case studies.
Career Growth Tips: Learn how to get started or level up in football analysis, scouting, or recruitment with practical advice and career-focused strategies.
Designed for those serious about understanding football beyond the surface, the podcast covers everything from core concepts like team playing styles and counter-attacking overlays to advanced recruitment strategies that clubs need today. We also explore the latest trends in football analytics, share inspiring success stories, and provide actionable takeaways for professionals working (or aspiring to work) in the game.
Whether you’re a die-hard fan, a budding analyst, or a seasoned scout looking to sharpen your skills, The Football Insights Academy Podcast is your go-to resource for developing a deeper understanding of football and making smarter decisions in the world of scouting and recruitment.
Subscribe now and start your journey toward unlocking the game within the game!
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About your hosts

Thomas Butterfield

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I'm a very approachable obsessive learner who is always interested in the stories of others, and how that information and experience can be used to help others move the needle of their life in a positive direction.

As a result of the work I do adults and younger people understand the importance of being an active participant in their own health.

The result of this is we at Elevate Health Chiropractic and Wellbeing are putting better educated individuals into the community who are making better health decisions for themselves and those they care for the most.
They move better, they eat better, they think better.

They Feel Better.

We are always looking to work with and help individuals and organisations who value their own health, that of their family, or their staff high enough to take that next step with Elevate Health, Chiropractic and Wellbeing.

David Bromley

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For the last fifteen years I have applied my analytical, systems-evaluation and financial background to the football industry.

As a long-term student of the game I hold coaching badges from the English Football Association and am a certified member of the Professional Football Scouts Association.

I hold distinctions in the Prozone (STATS) Professional Performance Analysis/ Performance Data & Recruitment Certificates Levels 1,2 & 3 in addition to being an F.A. Registered Intermediary.

My experience in football has enabled me to view player recruitment from the 'sharp end' and allows me to tailor my service to meet clients' best interests.