Episode 9

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Published on:

18th Apr 2025

Ep9: We're Building A Football Club - Want In?

Join the Waiting List - 4-Day Football Analyst Kickstart Challenge

Summary

In this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley delve into the critical role of data analysis in football, discussing its implications for recruitment and scouting.

They explore the recruitment process within football clubs, emphasising the importance of collaboration between coaches, analysts, and scouts.

The conversation introduces the concept of a 'War Room' simulation to help aspiring analysts understand the recruitment process better. The hosts also highlight the significance of consistency in evaluating players and building a target matrix for acquisitions.

They conclude with an invitation to join the 4-Day Football Analyst Kickstart Challenge, aimed at providing foundational knowledge for those interested in football analytics.

Takeaways

  • Data analysis in football is lagging behind other sports.
  • Clubs need to collaborate effectively for successful recruitment.
  • Simulating a recruitment team can enhance understanding.
  • Understanding playing styles is crucial for player evaluation.
  • Consistency in scouting is key to successful recruitment.
  • Building a target matrix helps streamline player acquisition.
  • Data should complement, not replace, subjective evaluations.
  • Proactive recruitment strategies prevent panic buys.
  • The Kickstart Challenge offers a great introduction to football analytics.
  • Learning by doing is essential in understanding recruitment processes.

Useful Links

Join the Waiting List - 4-Day Football Analyst Kickstart Challenge

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About the Podcast

Football Insights Academy Podcast
Turning Data Into Game-Changing Insights.
Welcome to The Football Insights Academy Podcast, the ultimate destination for football enthusiasts, aspiring analysts, scouts, and recruitment professionals who want to understand the beautiful game beyond what’s visible on match day. This podcast is dedicated to demystifying the world of football analytics, scouting, and recruitment while empowering listeners to elevate their understanding of the game.
Each episode is packed with:
Deep Dives into Playing Styles: Learn how teams operate on and off the ball with practical insights into identifying tactical frameworks, key player roles, and system dynamics.
Data-Driven Decision Making: Discover how to turn raw stats into actionable insights, with a focus on metrics that matter, from the now mainstream expected goals (xG), through progressive passes, and defensive duels to cutting edge off-ball metrics.
Player Evaluation & Recruitment: From uncovering hidden gems to identifying ‘appropriate’ players for specific roles and styles, we break down the process of effective scouting in a way that’s accessible to beginners and professionals alike.
Real-World Tools and Frameworks: Gain hands-on knowledge of platforms like Wyscout and actionable workflows to identify and evaluate talent using data, including exportable metrics and case studies.
Career Growth Tips: Learn how to get started or level up in football analysis, scouting, or recruitment with practical advice and career-focused strategies.
Designed for those serious about understanding football beyond the surface, the podcast covers everything from core concepts like team playing styles and counter-attacking overlays to advanced recruitment strategies that clubs need today. We also explore the latest trends in football analytics, share inspiring success stories, and provide actionable takeaways for professionals working (or aspiring to work) in the game.
Whether you’re a die-hard fan, a budding analyst, or a seasoned scout looking to sharpen your skills, The Football Insights Academy Podcast is your go-to resource for developing a deeper understanding of football and making smarter decisions in the world of scouting and recruitment.
Subscribe now and start your journey toward unlocking the game within the game!
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About your hosts

Thomas Butterfield

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I'm a very approachable obsessive learner who is always interested in the stories of others, and how that information and experience can be used to help others move the needle of their life in a positive direction.

As a result of the work I do adults and younger people understand the importance of being an active participant in their own health.

The result of this is we at Elevate Health Chiropractic and Wellbeing are putting better educated individuals into the community who are making better health decisions for themselves and those they care for the most.
They move better, they eat better, they think better.

They Feel Better.

We are always looking to work with and help individuals and organisations who value their own health, that of their family, or their staff high enough to take that next step with Elevate Health, Chiropractic and Wellbeing.

David Bromley

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For the last fifteen years I have applied my analytical, systems-evaluation and financial background to the football industry.

As a long-term student of the game I hold coaching badges from the English Football Association and am a certified member of the Professional Football Scouts Association.

I hold distinctions in the Prozone (STATS) Professional Performance Analysis/ Performance Data & Recruitment Certificates Levels 1,2 & 3 in addition to being an F.A. Registered Intermediary.

My experience in football has enabled me to view player recruitment from the 'sharp end' and allows me to tailor my service to meet clients' best interests.